Bare Tree Media, Tilibra, Zazzle and Acoo/Mead will kick off the new merchandising program with products ranging from digital to stationery and more.
The re-imagined look for the iconic character has been in development for the past 18 months by King Features, Fleisher Studios (Betty Boop’s proprietor) and its leading design partners–including Zac Posen, the Pantone Color Institute, Hearst Magazines and the school of Visual Arts.
New merchandise includes “Betty Boop Now” iMessage sticker packs from Bare Tree Media; notebooks from Brazil-based Tilibra; and a 2019 calendar from Acco/Mead. Zazzle will also debut the “Betty Boop Now” collection online via the official Betty Boop store this fall.
“Our creative team has spent the past year and a half researching, refreshing and reimagining Betty, and everything is now beginning to come to fruition,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “As we continue to showcase ‘Betty Boop
Additionally, the King Features Creative team has augmented its inventory of classic Betty Boop artwork with new poses and fashions for licensees who prefer it.
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