Brand Liaison has signed on to represent the Happy Toon World brand in North America, which consists of “junior” versions of some of the world’s most iconic characters.

The brand features 40 different characters in six distinct collections–Little Super Hero, Tiny Princess, Little Boy, Little Holiday, Little Animal and Little Transporter–including Little Snow White, Little Cinderella, Little Frankenstein, as well as holiday characters such as Little Santa and Little Cupid.

Brand Liaison joins other Happy Toon World international agencies including Icon Promotions in Russia and Empire Multimedia in India, China, Vietnam, Malaysia, Taiwan, Indonesia, Japan and the Philippines.

The Happy Toon World brand will make its debut at Licensing Expo 2013 this June 18-20 in Las Vegas, Nev., in the Brand Liaison booth. All characters are available for infant-to-tween licenses including publishing, apparel, toys, textiles, paper goods, electronic accessories, kitchenware and lifestyle products.