Boyhood Unveils Hello Kitty FigureBoyhood Unveils Hello Kitty Figure
Cartoon cat will be re-imaged via minimalist figure.
January 23, 2023
Hello Kitty is coming to life as a wooden Boyhood collectible figurine in cooperation with Sanrio.
“We are very excited to team up with such a creative brand as Boyhood,” says Silvia Figini, chief operating officer, Sanrio – EMEA, India and Oceania and Mr Men – Worldwide. “The design and the quality of the figurines are remarkable. With their simplicity and elegance, they capture Hello Kitty’s essence, relying on her most iconic element, her bow. We are sure our fans around the world will love it.”
“I am over the moon and so proud of this partnership with a well-known and adored character like Hello Kitty,” says Jakob Burgsø, designer, founder, Boyhood. “As a big brother to a sister who was passionate about the Hello Kitty universe, it has been a part of my teenage years. At that time, I did not see the big fuss about this small, cute character. But now 25 years later it represents a special time in my childhood home, gives me nostalgic memories and puts a smile on my face, which is one of the Boyhood Collection´s keystones. I can’t wait to show the iconic Kitty to the world. The result is amazing, and we have made a classic-design collectible that will bring joy to many generations.”
Hello Kitty will be available in Solid FSC certified oak wood in two sizes; a small version will be in stores Q2 2023 and a large version is coming this fall.
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