The popular character brand will now be available across jewelry, magazines and daywear.
EUROPE–Millimages has partnered with four licensees to create new products for the “Molang” brand.
Licensing Link, the brand’s licensing agent in the U.K. and Ireland, brokered the deal.
Click Distribution has signed on to create branded fashion jewelry and accessories. Meanwhile, DJ Murphy is on board for multi-character magazines. Further deals include Poetic Brands for adult daywear and Smith & Brooks for children’s daywear.
“We are very excited to have these partners joining the ‘Molang’ licensing program,” says Ian Wickham, director, Licensing Link. “Both ‘Molang’ and the TV show are ramping up across Europe with the addition of Boomerang added to Cartoonito as platforms here in the U.K. and TF1, the biggest free to air broadcaster across Europe, just starting its commitment to all 156 episodes in France. ‘Molang’ will be appearing at stand B36 at Brand Licensing Europe, so please come by to discuss further opportunities for this growing property.”