Among the new deals are:
the Czech and Slovakian markets are set to welcome a range of Talking Tom and Talking Friends merchandise next spring in a new partnership with back-to-school manufacturer Argus Spol. Characters from both brands will adorn a line of exercise books, diaries, pencil cases, ring binders and backpacks;
Spain-based firm Giromax International has taken multi-territory rights to produce stickers, trading cards and clay buddies;
Simbat Toys is on board for line of plush items in Russia, Ukraine and CIS that will include bags, backpacks and children’s iPads set to hit shelves in spring 2014; and
food and dietary supplement company Sensilab is planning to feature both brands on packs kids food and supplements including immune-boosting sachets and throat lollipops.
“We’ve received an overwhelming response to our Talking Tom and Talking Friends properties, which are perfect for licensing and cover the key demographics of boys, girls and preschool,” says Alessandro Traverso, chief operating officer, Outfit7. “We are rapidly increasing our global licensing footprint and look forward to entering into future conversations with licensing partners that share our vision and enthusiasm for the brands.”
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