“Bing’s” global master toy partner Golden Bear has signed the agreement with Maki, the largest distributor of toys and games in the Nordic countries, to cover Denmark, Sweden, Norway, Finland, Greenland and Faroe Islands. Maki will be distributing Golden Bear’s expanding toy range, which includes plush, figurines and playsets and aims to inspire creativity, build imagination and encourage role-play in little ones as they bring the TV show to life.
Alicom has been representing “Bing’s” Nordic licensing program since 2019 and will continue to represent the property across Denmark, Sweden, Norway, Finland and Iceland.
“Bing” is already a hit with children in the Nordics. The show airs in
“We’re really happy ‘Bing’ is moving and delighting so many young viewers across the Nordics,” says Laura Clarke, director of licensing, EMEA, Acamar Films. “Its strong ratings there emphasize how relatable the show is globally. We are excited to start working with our fantastic new partner, Maki, and to continue our successful partnership with Alicom, to create new opportunities to deepen engagement even further.”
“We are thrilled to be bringing ‘Bing’ toys to the Nordic region with this new agreement,” says Martin Wendrich, commercial director, Maki. “The program’s strong values and long-term content plans complement our years of expertise in the distribution and marketing of toddler and pre-school properties. We look forward to working together with Golden Bear and Acamar Films to grow ‘Bing’s’ success in the region.”
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