April 6, 2018
Big Tent Entertainment, the North American licensing agent for Mercis’ Miffy, has partnered with three new licensees for a range of products inspired by the character.
First, Jay Franco and Sons will create branded bedding, bath, beach and travel merchandise. The new Miffy products will be available next spring at mass merchants, department stores and specialty retailers nationwide.
Big Tent has also tapped Pro Link for a themed collection of rain jackets, umbrellas, children’s furniture, backpacks and tabletops. Meanwhile, SCS Direct will create branded lunch kits and nightlights, which will be available at retailers in time for the back-to-school season.
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