King Features, the exclusive worldwide licensing agent for Fleischer Studios, has teamed with lingerie brand Undiz for a line of underwear inspired by Betty Boop.
Biplano Licensing brokered the deal.
The Betty Boop-inspired collection includes nightwear, swimwear, and underwear for women featuring playful designs that celebrate the character's image and legacy.
“Undiz’ flirty and unique style make them a perfect fit for Betty Boop, who has personified those qualities for decades,” says Carla Silva, vice president and general manager, Global Head of Licensing for King Features. “We are excited to show off her playful side through this collection to fans across Europe.”
The Undiz x Betty Boop collection is available now at www.undiz.com and Undiz locations across Europe.