Fleischer Studios has announced it has signed leading brand licensing agency Global Icons as the new worldwide exclusive licensing agent for the Studios’ slate of classic characters including animated screen star Betty Boop. The move was official as of Jan. 1, 2021 and comes as Fleischer Studios looks to expand opportunities for its properties in new ways.

“We’re excited for the future and all the fantastic ideas in the works with Global Icons,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. “I’m confident they’ll do a superb job representing Betty Boop and our other classic characters. We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”

Global Icons will combine its expertise in brand building with its strength and resources around the world to connect Betty with new territories and consumers while creating new opportunities for her core fan base.

Last year marked the 90th anniversary celebration for the glamorous international icon. For the past nine decades, she has sung, sashayed and “Boop-Oop-a-Dooped” past rules and conventions, becoming one of the most popular and successfully licensed characters in entertainment history. With licensees in the United States and around the world that produce quality products, products bear Betty’s likeness in virtually every category.

“I have been a longtime fan of Betty Boop and Fleischer Studios,” says Jeff Lotman, chief executive officer, Global Icons. “Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.”