“We’re excited for the future and all the fantastic ideas in the works with Global Icons,” says Mark Fleischer, chairman and chief executive officer, Fleischer Studios. “I’m confident they’ll do a superb job representing Betty Boop and our other classic characters. We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”
Global Icons will combine its expertise in brand building with its strength and resources around the world to connect Betty with new territories and consumers while creating new opportunities for her core fan base.
Last year marked the
“I have been a longtime fan of Betty Boop and Fleischer Studios,” says Jeff Lotman, chief executive officer, Global Icons. “Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.”
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