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April 6, 2018
Premium, the Italian licensing agent for King Features, has tapped Athletes World AW-Lab for a collection of Betty Boop-inspired fitness apparel and accessories.
The new Betty Boop collection will include hoodies, sweatshirts, tank tops, graphic t-shirts, bras, leggings, sport bags and drawstring bags.
The Betty Boop fitness apparel collection is available now at Athletes World AW Lab locations in Italy and Spain and online.
AW-Lab, a division of the Bata Italy group, supported the launch of the line with an online video and social media coverage.
“It has been really exciting working with this collection,” says Grazia Bussandri, chief executive officer, Premium. “Betty Boop brings that glamour connection that women like to evoke even when they are working out. The collection has been conceived and created for the self-confident, trendsetting young woman who likes to express her sense of style in all aspects of her life, including fitness training.”
King Features is the exclusive worldwide agent for Betty Boop and works closely with brand owner Fleischer Studios.
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