J-Esthetic salons across the country feature the classic King Features character.
The campaign with J-Esthetic owner Foulbi Co. rolled out in April across print as, posters in transit stations, billboards, outdoor signage at freestanding J-Esthetic outlets, shopping mall promotions, social media, coupons, leaflets, web ads and contests.
The highlight of the project is a Betty Boop J-Esthetic commercial running hourly each day on a monitor outside of the famous Shibuya 109 building in Tokyo.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.