J-Esthetic salons across the country feature the classic King Features character.

ASIA- The unmistakable visage of Betty Boop is now appearing throughout Japan in a campaign for J-Esthetic salons, a nationwide chain of 100-plus salons and day spas.

The campaign with J-Esthetic owner Foulbi Co. rolled out in April across print as, posters in transit stations, billboards, outdoor signage at freestanding J-Esthetic outlets, shopping mall promotions, social media, coupons, leaflets, web ads and contests.  

The highlight of the project is a Betty Boop J-Esthetic commercial running hourly each day on a monitor outside of the famous Shibuya 109 building in Tokyo.