Store to feature range of merchandise from licensees such as Sanrio.

King Features has launched the first official Betty Boop online store in Japan in partnership with e-tail operator Myatt.

The store, BettyBoop-Shop.jp, offers a variety of Betty Boop accessory, cosmetic and gift products from Sanrio and other Japanese licensees including a selection of items from the new Betty Boop and Shinzi Katoh design and brand collaboration. New products will be added regularly.

Myatt has launched the site in conjunction with the release of a special Betty Boop commemorative magazine, published in partnership with Sanrio and Japanese publisher Gakken. 

King's licensing agent in the region, Copyrights Asia, brokered the deal.