Betty Boop Dances into Deals Around the Globe

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.
License Global

May 1, 2018

Betty Boop Dances into Deals Around the Globe

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

New partners include:

North America

  • H3 for sportwear;
    • Innovent Brands for domestic and home décor; and
      • Rocking Pins for limited edition pins.

        Asia

        • Hyperround for apparel in South Korean, set to launch this summer;
          • Ben & Derrek for apparel and accessories in South Korea, launching this fall;
            • Guang-Jia for accessories in Thailand; and
              • unnamed partners for goods in Japan.

                Europe

                • Le Pandorine for fashion bag accessories in Italy, set to launch in spring/summer 2019; and
                  • Sabron for apparel in Benelux.

                    Latin America

                    • Passion Comercio for HBA in Brazil; and
                      • Loungerie for sleepwear, underwear, swim, and accessories in Brazil.

                        Global

                        • Zazoo for fine art;
                          • MBI for figurines in the U.S., U.K and Erie;
                            • Bradford Exchange for home décor in the U.S., Canada, Europe, Australia and New Zealand; and
                              • Funko for Pop! vinyl figures.

                                “Betty’s upbeat, celebratory and positive personality along with her love of being in the spotlight make her a natural fit for the recent collaborations we’ve launched,” says Carla Silva, vice president and general manager, global head, licensing, King Features.

                                Subscribe and receive the latest news from the industry.

                                Join 62,000+ members. Yes, it’s completely free.

                                You May Also Like

                                Loading..

                                Report

                                Loading..

                                This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.