Betty Boop Dances into Deals Around the Globe

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

License Global

May 1, 2018

Betty Boop Dances into Deals Around the Globe

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

New partners include:

North America

H3 for sportwear;
Innovent Brands for domestic and home décor; and
Rocking Pins for limited edition pins.

Asia

Hyperround for apparel in South Korean, set to launch this summer;
Ben & Derrek for apparel and accessories in South Korea, launching this fall;
Guang-Jia for accessories in Thailand; and
unnamed partners for goods in Japan.

Europe

Le Pandorine for fashion bag accessories in Italy, set to launch in spring/summer 2019; and
Sabron for apparel in Benelux.

Latin America

Passion Comercio for HBA in Brazil; and
Loungerie for sleepwear, underwear, swim, and accessories in Brazil.

Global

Zazoo for fine art;
MBI for figurines in the U.S., U.K and Erie;
Bradford Exchange for home décor in the U.S., Canada, Europe, Australia and New Zealand; and
Funko for Pop! vinyl figures.

“Betty’s upbeat, celebratory and positive personality along with her love of being in the spotlight make her a natural fit for the recent collaborations we’ve launched,” says Carla Silva, vice president and general manager, global head, licensing, King Features.

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