Betty Boop Dances into Deals Around the Globe

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

License Global, Content Editor

May 1, 2018

1 Min Read

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

New partners include:

North America

  • H3 for sportwear;

  • Innovent Brands for domestic and home décor; and

  • Rocking Pins for limited edition pins.

Asia

  • Hyperround for apparel in South Korean, set to launch this summer;

  • Ben & Derrek for apparel and accessories in South Korea, launching this fall;

  • Guang-Jia for accessories in Thailand; and

  • unnamed partners for goods in Japan.

Europe

  • Le Pandorine for fashion bag accessories in Italy, set to launch in spring/summer 2019; and

  • Sabron for apparel in Benelux.

Latin America

  • Passion Comercio for HBA in Brazil; and

  • Loungerie for sleepwear, underwear, swim, and accessories in Brazil.

Global

  • Zazoo for fine art;

  • MBI for figurines in the U.S., U.K and Erie;

  • Bradford Exchange for home décor in the U.S., Canada, Europe, Australia and New Zealand; and

  • Funko for Pop! vinyl figures.

“Betty’s upbeat, celebratory and positive personality along with her love of being in the spotlight make her a natural fit for the recent collaborations we’ve launched,” says Carla Silva, vice president and general manager, global head, licensing, King Features.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like