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Betty Boop Dances into Deals Around the Globe

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

License Global

May 1, 2018

1 Min Read

King Features has brokered a series of deals, on behalf of Fleischer Studios, that will expand the Betty Boop property into new categories.

New partners include:

North America

  • H3 for sportwear;

  • Innovent Brands for domestic and home décor; and

  • Rocking Pins for limited edition pins.

Asia

  • Hyperround for apparel in South Korean, set to launch this summer;

  • Ben & Derrek for apparel and accessories in South Korea, launching this fall;

  • Guang-Jia for accessories in Thailand; and

  • unnamed partners for goods in Japan.

Europe

  • Le Pandorine for fashion bag accessories in Italy, set to launch in spring/summer 2019; and

  • Sabron for apparel in Benelux.

Latin America

  • Passion Comercio for HBA in Brazil; and

  • Loungerie for sleepwear, underwear, swim, and accessories in Brazil.

Global

  • Zazoo for fine art;

  • MBI for figurines in the U.S., U.K and Erie;

  • Bradford Exchange for home décor in the U.S., Canada, Europe, Australia and New Zealand; and

  • Funko for Pop! vinyl figures.

“Betty’s upbeat, celebratory and positive personality along with her love of being in the spotlight make her a natural fit for the recent collaborations we’ve launched,” says Carla Silva, vice president and general manager, global head, licensing, King Features.

About the Author(s)

License Global

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