April 6, 2018
Classic character will star in a clothing range available exclusively at Liverpool stores in Mexico.
King Features and Royal Closet have joined forces to launch a high-end fashion, co-branding collaboration featuring Betty Boop at Liverpool in Mexico.
Designed by Royal Closet, the Betty Boop by Royal Closet collection will include a range of clothing, pajamas, swimwear and accessories that are inspired by different trends of gender empowerment.
The new apparel and accessories range is now available exclusively in 30 Liverpool stores, a chain of mid- to high-end department stores, in Mexico.
King Features is the exclusive worldwide licensing agent for Betty Boop and works closely with Fleischer Studios to manage the brand. The Betty Boop by Royal Closet collaboration was brokered by Tycoon Group, King Features’ licensing agent in Mexico, and Versa Licensing, Royal Closet’s agent.
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