The King Features duo will be part of activities, giveaways and more during the holiday shopping period
ASIA–Betty Boop and Popeye are teaming up this holiday season to take over the iconic Metro Harbour Plaza Mall in Hong Kong, in a deal brokered by King Features’ Asia Pacific agent Medialink.
The activation, developed by production company KASHow, is titled “A Christmas Cruise,” and will let holiday shoppers interact with costumed versions of the classic animated characters, engage in boat-race-themed video games, download Facebook mini-games, create original personalized digital Christmas cards, send Instagram messages to friends, create personalized 30-second interactive videos and more.
MCP has also mounted larger-than-life fiberglass figures of Betty Boop, Pudgy, Bimbo, Popeye, Olive Oyl, Brutus, Wimpy, Swee’pea and Eugene the Jeep in holiday attire. Special events such as a children’s cooking party will also take place during the promotional period.
“This is part of our strategy to help consumers feel a true personal connection with these charming and iconic characters,” says Noletta Chu, president, Medialink.
Additionally, shoppers who spend over HK$600 at designated mall retailers will also receive a Grow Your Own Spinach Plant kit and those who spend over HK $1200 will win Popeye or Betty Boop embroidered slippers.
“Betty Boop and the Popeye family of characters have long had great popular appeal in this part of the world and across a wide variety of licensed merchandise,” says Cathleen Titus, vice president of International Licensing, King Feature. “We are delighted that our colleagues at Medialink have been able to raise the profile of our beloved characters through such a fun, totally immersive experience during one of the most wonderful holiday seasons of the year.”