King Features and Betty Boop brand owner Fleischer Studios have announced Nordstrom x Nike’s debut of the Nike x Olivia Kim capsule collection starring Betty Boop.
The line will launch exclusively at Nordstrom x Nike (NxN) boutiques and was created by Olivia Kim, vice president, creative projects, Nordstrom. The Nike x Olivia Kim No Cover collection, inspired by Kim’s childhood love of Nike, includes Betty Boop apparel that features a bespoke iteration of Betty’s iconic look. Betty’s wink has been transformed into the Nike swoosh symbol. The graphic appears on t-shirts, jerseys, hats, sweatshirts and as a hangtag on 5 sneaker styles.
“For 90 years Betty Boop has inspired fashion and trends with her confident attitude and bold style,” says Carla Silva, vice president and general manager, global head, licensing, King Features. “We are thrilled to collaborate with Nike and Olivia Kim on this female-focused collection that merges Betty’s iconic look with ‘90s flare.”
Betty Boop has inspired many partnerships throughout the years including with M.A.C. Cosmetics, Moschino and IPSY. Betty’s 90th anniversary will continue to be celebrated throughout 2020 with a host of new collabs. For more, visit BettyBoop.com.