Entertainment One has partnered with Cancer Research U.K. Kids & Teens for a fundraising campaign featuring its animated TV series, “Ben and Holly’s Little Kingdom.”
Nurseries, preschools and elementary schools across the U.K. are now able to sign up for the Ben and Holly’s “Little Explorer Challenge” (cruk.org/KidsandTeens) to raise money to help fund research for treatments and cures for children’s cancers.

All participants will be provided with a Little Explorer-branded pack of fundraising challenges. The pack also includes ideas and materials to make fundraising simple.

eOne will also be supporting the initiative across its digital and social channels, including the brand’s Facebook page.

The campaign will run from April to July in the U.K.