Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 27, 2021
Sanrio has appointed Bare Tree Media as its digital licensing and marketing partner for the Mr.Men Little Miss brand globally and the Hello Kitty and Friends, Aggretsuko and Gudetama brands for EMEA, Australia and New Zealand.
Bare Tree Media will design and digitally distribute mobile messaging stickers, emojis, mobile themes, smartwatch faces, GIFs and AR experiences related to Sanrio's lineup of brands. The Mr. Men Little Miss digital content planned will feature more than 90 characters. The Sanrio characters featured are Hello Kitty, Chococat, Kerokerokeroppi, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Tuxedosam, Aggretsuko and Gudetama.
"We are thrilled to partner with Sanrio and offer an amazing range of branded digital experiences to fans eager to engage, share and customize their digital devices and messaging conversations around the world with family and friends," says Robert Ferrari, president, Bare Tree Media. "The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multigenerational audience inspiring self-expression, love and humor that aligns perfectly with our content creation and network of global digital channel partnerships."
Bare Tree Media will customize the branded content for global and local markets in iMessage stickers, Google Play stickers, LINE stickers and emojis, Samsung themes, Facer watch faces, and GIFs.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
New Pokémon Games Revealed on Pokémon DayFeb 28, 2024
Introducing: LEGO Islands – New Experiences in ‘Fortnite’Feb 28, 2024
PGS Entertainment, The Smiley Company Launch ‘Mini Smiley’Feb 28, 2024
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024