Sanrio has appointed Bare Tree Media as its digital licensing and marketing partner for the Mr.Men Little Miss brand globally and the Hello Kitty and Friends, Aggretsuko and Gudetama brands for EMEA, Australia and New Zealand.
Bare Tree Media will design and digitally distribute mobile messaging stickers, emojis, mobile themes, smartwatch faces, GIFs and AR experiences related to Sanrio's lineup of brands. The Mr. Men Little Miss digital content planned will feature more than 90 characters. The Sanrio characters featured are Hello Kitty, Chococat, Kerokerokeroppi, Kuromi, My Melody, Bad Badtz-Maru, Little Twin Stars, Tuxedosam, Aggretsuko and Gudetama.
"We are thrilled to partner with Sanrio and offer an amazing range of branded digital experiences to fans eager to engage, share and customize their digital devices and messaging conversations around the world with family and friends," says Robert Ferrari, president, Bare Tree Media. "The Mr. Men Little Miss, Hello Kitty and Friends, Aggretsuko and Gudetama brands appeal to a multigenerational audience inspiring self-expression, love and humor that aligns perfectly with our content creation and network of global digital channel partnerships."
Bare Tree Media will customize the branded content for global and local markets in iMessage stickers, Google Play stickers, LINE stickers and emojis, Samsung themes, Facer watch faces, and GIFs.