Barbour Campaign Highlights The Snowman

EUROPE–Heritage and lifestyle brand Barbour and Snowman Enterprises have come together to launch Barbour’s latest Christmas campaign based on The Snowman and The Snowdog.

April 6, 2018

Barbour Campaign Highlights The Snowman

The short film will be featured throughout the heritage brand’s two-month holiday campaign.

EUROPE–Heritage and lifestyle brand Barbour and Snowman Enterprises have come together to launch Barbour’s latest Christmas campaign based on

The Snowman and The Snowdog

.

Serving as a sequel to last year’s campaign, and titled The Story Continues, this year’s campaign is centered on a 60-second animated film that introduces the new characters of Billy’s wife and daughter alongside Billy, The Snowman and The Snowdog.

During the short, an adult Billy is at home with his family and elderly dog (the puppy from

The Snowman and The Snowdog)

on Christmas Eve. Billy tucks his daughter into bed before turning to gaze out the window as the snow begins to fall. The film then shows Billy kneeling by the Christmas tree and looking thoughtfully at a present he is holding. On Christmas morning, Billy is woken by his daughter, who goes downstairs and greets the dog before running over to the Christmas tree. Suddenly, the dog pricks his ears up and runs to the door, which Billy opens to find The Snowman standing there. Billy is overjoyed to his old friend and his daughter pulls out a present with the label The Snowman. She takes the present to The Snowman, who unwraps it to reveal a Barbour jacket with a pin badge of him, Billy and the Snowdog.

The

film ends with The Snowman trying on his jacket and the caption “Gifts They’ll Always Remember.”

“We are thrilled to be partnering with Barbour for a second year running to continue Billy’s story together with our beloved

Snowman

and

Snowdog

characters,” says Thomas Merrington, creative director, Penguin Ventures. “Barbour and

The

Snowman

are iconic brands that share a heritage of British design and quality. The campaign, with its focus on the magic and wonder of a family Christmas will enchant viewers.”

The campaign is now available via Bourbour’s social media channels–Facebook, Twitter, Instagram and YouTube. The heritage brand will also promote the campaign using the hashtag #BarbourChristmas and shortened versions of the animated film. A series of blog content inspired by the film will also be featured throughout November and December on Barbour.com.

Meanwhile, beginning Nov. 9, Barbour’s retail locations will promote the campaign through point-of-sale, windows, in-store gift tables and exclusively designed carrier bags. The limited edition pin, as seen in the film, will also be given away with every Barbour purchase.

“It has been exciting to work with Snowman Enterprises to create this beautiful Barbour interpretation of the next chapter for Billy, something that has never been done before,” says Paul Wilkinson, global marketing director, Barbour. “Barbour is a brand that evokes fond memories of shared experiences, times and places and we wanted to express this emotion within the film. By combining original footage from

The Snowman and The Snowdog

animation alongside 45 seconds of new footage and introducing family characters, we’ve created a magical film that recreates the nostalgia of childhood, the joy of giving at Christmas and that special feeling of spending time with friends or relatives you may not have seen for a long time.”

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