To celebrate this birthday, Mr Bean fans will have the chance to get their hands on a range of anniversary collectible products.
“Mr Bean turning 30 is a tremendous milestone, and we are thrilled to provide fans with a wide range of products across the novelty gift space to commemorate this special day,” says Jane Smith, group director, brand licensing and gaming, Banijay Brands. “These deals enable retailers and customers to continue to engage with this much-loved brand beyond the screen. With 10 licensing agents now on board globally, the Mr Bean brand is looking as bright as ever.”
Products include a limited-edition knitted Teddy plush from Teespring and a Mr Bean commemorative coin, a very limited number of which have
Mr Bean’s lime green mini die-cast from Corgi was refreshed for the occasion with special 30th anniversary packaging and is available now at retail and online . The company will also release a DIY special edition of the mini with the Mr Bean figure in November. A brand-new Mr Bean Top Trumps card game from Winning Moves is also available now.
To maximize on the character’s global popularity and reach, the company has signed its first
The two companies will work hand-in-hand to bring brand extensions to life. This accompanies further international brand licensing agents appointed in Southeast Asia (Empire), Greater China (Medialink), South Korea (Asiana Licensing), Australia (Blackmint) and J&M Brands in Benelux.
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