Bare Tree Media will create a range of mobile stickers, virtual goods and a photo app featuring the Australian koala character Smiling Bear.

Smiling Bear mobile stickers and emoticons will soon launch on Bare Tree Media’s network of global text messenging apps worldwide. 

Bare Tree will also launch a "Smiling Bear" photo app that will enable fans to personalize their photos and text messages with Smiling Bear images and slogans. The photo app will have both free and premium-paid options and will be available on iOS and Android platforms.