Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry. The YooHoo & Friends property is a range of soft toys based on real animals in their natural habitat.
The Children's Zoo, a petting zoo populated with small animals such as goats, pigs and chickens, will be renamed the YooHoo & Friends Children's Zoo during the campaign, with all signage including animal profile boards, park maps and websites set to feature branded graphics.
The adjoining shop, which is associated with the new adjacent adventure playground area, the AMAZU Treetop Adventure, will be re-branded YooHoo & Friends at the AMAZU Shop. The brand will be featured in a themed area within the shop.
At the opening weekend for the seasonal park, set for this month, are planned meet-and-greets with YooHoo costume characters and special giveaways for the kids.
"This collaboration with one of the U.K.'s foremost attractions is a very exciting development for YooHoo & Friends,” says Nigel Layton-Hill, sales director, Aurora. “It will further endorse YooHoo as a leading plush brand and must-have collectible for now and the future."