Atlantyca Dreams Up Geronimo Pajamas
Storybook character inspires exclusive collection of kids’ sleepwear.
Atlantyca Entertainment has partnered with Italy-based Sabor to launch a range of Geronimo Stilton: Kingdom of Fantasy children’s sleepwear exclusively at retailer Carrefour.
The new pajama collection will feature characters from the book series and will come in a “gift box” featuring a book holder that attaches to the bed.
“This deal marks the first major retail apparel deal for our company and our popular Geronimo Stilton classic brand, says Marco Piccinini, licensing manager, Atlantyca Entertainment. “Carrefour is one of the biggest retailers in Europe and has committed to supporting this endeavor with a dedicated marketing campaign that will include a Christmas Sweepstakes mailing distributed to millions of Italian families for the holidays, as well as an extensive promotion for their online sales which will feature additional Geronimo Stilton graphics designed by Atlantyca Entertainment.”
The Geronimo Stilton: Kingdom of Fantasy sleepwear range will be available in Carrefour stores across Italy this November.