April 6, 2018
Bioworld International will release themed outerwear and nightwear for the new character brand.
EUROPE–Happy Ink has signed on Bioworld International to create a range of Hamsta World-branded outerwear and nightwear for women and girls.
Allsorts Licensing, the brand’s U.K. licensing agent, brokered the deal.
“Adding Bioworld to our partnerships is an absolute honor,” says Saskia Keiser, executive creative director, Happy Ink. “With their years of experience, wonderful creations and very successful ranges, we cannot wait for the first Hamsta collection to be released. I am looking forward to working with them closely on this exciting project.”
Allsorts Licensing will also showcase Hamsta World at Brand Licensing Europe, taking place Oct. 10-12, at stand C84.
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