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Albert Réné Builds Asterix Brand

Albert Réné Builds Asterix Brand
Editions Albert Réné is continuing to grow its heritage character brand Asterix with new content, retail promotions and other activations. 

Heritage comic book character remains popular almost 50 on.

Editions Albert Réné is continuing to grow its heritage character brand Asterix with new content, retail promotions and other activations.

Since the character was created in 1959, he has been a hit in Europe with 35 comic book albums now in the market that have been translated into 110 languages.

Earlier this year, the first-ever CGI Asterix movie, The Mansions of the Gods, was released in 40 countries around the world.

As a follow-up to the film, Editions Albert Réné is planning to release a new comic book album Asterix and the Missing Scroll Oct. 22.

A number of new partners, including Canon, Quick Restaurants, Panini, Volvic, Total and DHL, also recently joined the Asterix Village for promotions and licensed products, and Deutsche Post has released two official Asterix and Obelix stamps in Germany.

Looking ahead to 2016, the brand plans to continue its momentum, not only in established markets such as France, Germany, Spain, Italy, the Netherlands and the U.K., but also into new territories including Poland, India, the U.S. and South America.

With the Olympics just around the corner, Editions Albert Réné has created a new sports-themed Asterix style guide now available for licensees.

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