AGP Promotes Strawberry Shortcake


American Greetings Properties has launched a new Strawberry Shortcake QSR promotion at Habib’s and Ragazzo restaurants in Brazil.

The program was negotiated by AGP’s agent in the region, Exim Licensing.

From now until June 30, 450 locations across the country will feature a combo meal with exclusive Strawberry Shortcake premiums.

Brazil is the No. 1 country for the Strawberry Shortcake brand, known as Moranguinho in the region, with more than 70 active licensees countrywide.

“Brazil is a hub of activity for the Strawberry Shortcake brand, and our partners continue to impress us with innovation and activation around the property,” says Carla Silva, vice president, global licensing, AGP. “We are thrilled to have Habib’s and Ragazoo Restaurants on board as their presence throughout Brazil will bring Moranguinho to many fans.”