AGP Promotes Care Bears in Asia


A new Care Bears promotion has taken flight in Singapore at the country’s Changi airport.

Created in partnership with American Greetings Properties and Medialink, AGP’s licensing agency in the region, the Be a Changi Millionaire promotion offers travelers a Care Bears premium when they make any airport purchase.

The premiums include small plush of Cheer Bear, Funshine Bear, Good Luck Bear and Share Bear.

“As we continue to ramp up presence for our brands internationally, we are always looking for innovative ways to bring our products and their messages to consumers,” says Carla Silva, vice president of global licensing, AGP. “This promotion is another fun way to generate awareness and create excitement for the growth of Care Bears in the Asian markets.”