Authentic Brands Group has revealed its newest brand–Mini Marilyn­, a stylized character-based property.

Mini Marilyn is targeted to girls, ages 8 to 16, with playful, age-appropriate styles.

With her trademark blonde hair and red lips, Mini Marilyn is designed to empower girls to be confident, take risks and dream big.

“We are very excited to introduce a new generation to the magic of Marilyn Monroe,” says Nick Woodhouse, president and chief marketing officer, ABG. “Mini Marilyn presents a new and innovative opportunity for our existing and future partners, while giving ABG the chance to grow its portfolio of global brands from the inside out. We look forward to the endless possibilities in store for Mini Marilyn.”

ABG will debut the new brand for the first time at Licensing Expo next week in Las Vegas, Nev. Target categories for the brand include apparel, accessories, tech accessories, toys, mobile apps and virtual goods.

The brand will be supported by a range of digital initiatives including a website, MiniMarilyn.com and global Facebook, Instagram and Twitter pages.