ABG and Pulse partnered earlier this year to develop a virtual Elvis Presley.
The companies will leverage Pulse's human animation solutions to present Monroe to today's audiences in the form of entertainment and branding opportunities including "holographic" performances in theatrical productions, live appearances, mobile apps and commercials.
"Fans and brand partners around the world enjoy holographic and virtual performances as a powerful form of modern entertainment," says Jamie Salter, chairman and chief executive officer, ABG. "We are thrilled to showcase our leading celebrities like Marilyn Monroe and Elvis Presley to audiences around the world through the gold standard of life-like human animation created by Pulse Evolution."
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