Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
The company has widened its toy distribution network with the addition of Prima Toy for South Africa, Tele Toy Shop for Benelux, Imagine Consumer Products Network in France and Play by Play in Spain.
In the U.K., the latest licensee to join the flock is Divine Chocolate, which has partnered with Aardman for the Shaun the Sheep Easter Egg, a milk chocolate treat complete with a special pair of Shaun the Sheep ears.
Next Spring, Shaun will adorn a range of new outerwear from Fashions UK including short- and long-sleeved t-shirts, sweats, onesies, hoodies, fashion tops, jogging bottoms and shorts. The line will be available in spring/summer 2015.
Titan Comics are on board for a one-shot Shaun the Sheep movie magazine, featuring a mixture of puzzles, features, posters and a comic strip, that will be available to fans in the U.K. and Commonwealth.
Internationally, the Shaun the Sheep licensing program also continues to take shape with a brand-new Shaun the Sheep Nintendo DS game set to hit the market in a number of territories across Europe, the Middle East, Africa, New Zealand and Australia.
2015 is the Chinese “Year of the Sheep” and will kick off with Shaun-themed celebrations and promotions across Asia. This will coincide with the worldwide theatrical release of Shaun the Sheep The Movie, which will be supported with a number of regional and global promotions.
Further planned activity for 2015 includes “Shaun in the City,” which will showcase 120 giant sculptures of Shaun the Sheep decorated by celebrities and artists in a major public arts trail in London and Bristol raising money for charity, and a joint merchandise campaign with the Rugby World Cup, which will be hosted in England in September.