10 Mins with B-Row on Centering Mental Health for Kids

LaTasha Fontenot, vice president, brand development, A Better Way Today, talks with License Global about how kids can benefit from characters promoting social and emotional health.

Barbara Smith , Digital Editor

May 20, 2024

2 Min Read
LaTasha Fontenot.
LaTasha Fontenot.A Better Way Today

License Global: Can you share some background on B-ROW the Lion? 

Fontenot: B-ROW the Lion is the mascot and lead character for A Better Way Today’s “Basic Right Over Wrong” brand of animation, music, books and merchandise for kids from 4-10 years of age. 

B-ROW’s purple mane and his reliance on “action” and not “talking” uniquely positions him to model “right choices of good manners and good character for the benefit of the little ones.  

How do you see licensing as a whole changing over the next five years? 

With the advancement in technology and growing ecommerce we can expect to see more direct-to-consumer models as brands move more to engaging directly with their customer base through ecommerce. 

Brand collaborations will expand, and new product ideas and offerings will result from innovative partnerships. 

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What is trending in Kids IPs at the moment? 

B-ROW the Lion stands to benefit from several emerging trends in Kids IP such as educational content, digital content, streaming platforms and Social and Emotional Learning. 

Parents and educators alike are looking for IPs that have educational value that are engaging and entertaining. Due to the pandemic, social and emotional learning as well as emotional intelligence and mental health has been pushed to the forefront, thus impacting kids IP trends. 

What excites you most about creating new collaborations? 

We get excited about the synergy and mutual benefit of collaboration. By aligning goals, values and interests, we can create exciting partnerships that can expand the reach of products, services and drive growth opportunities for all parties involved. 

What can we expect from B-ROW for the remainder of 2024 and into 2025? 

Our goal is to have a positive impact on the next generation through expansion, collaboration, and innovation. The B-ROW brand will expand its marketing and social presence, while seeking out new licensing partners as we continue to scale our brand. 

About the Author(s)

Barbara Smith

Digital Editor , License Global

Barbara Smith is a Digital Editor for License Global. Based in the U.S., while Barbara's remit is general news coverage, she enjoys focusing on apparel, travel and social media throughout North America. Barbara loves all things fashion, fitness and food!

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