‘Yu-Gi-Oh!’ Infuses California Vibe in Jewlery and Apparel Agreements

Konami Cross Media NY will bring a Los Angeles vibe to new lines of “Yu-Gi-Oh!” merchandise in the jewelry and apparel categories. Deals have been signed with King Ice and YoungLA, both Los Angeles-based companies. 

The announcement was made today by Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY, which handles licensing for the popular Anime franchise outside of Asia. 

King Ice, known for curating trends from hip-hop and streetwear culture in the jewelry and accessory business, will introduce an exclusive line of branded Yu-Gi-Oh! products and collections ranging from chains, pendants, bracelets and rings. King Ice remains the most influential street wear jewelry brand, having worked on many collabs including Sonic the Hedgehog, Snoop Dogg, Notorious B.I.G. and Wu-Tang among others. Their products can be found in major retailers including: Zumiez, Urban Outfitters and hundreds of boutiques around the world. 

YoungLA, which started as a fitness brand and transitioned into a lifestyle clothing company that stands out for its unique approach to fitness and street-style fashion, has been tapped to develop several lifestyle collections, including “Yu-Gi-Oh!” T-shirts, shorts, joggers, hoodies and fleeces.  Following the global pandemic, YoungLA has capitalized on the rise in lifestyle clothing especially among Gen Z. Their new “Yu-GI-Oh!” collection will target anime fans. 

“Working with King Ice and YoungLA, provides the ‘’Yu-Gi-Oh! brand with new product categories that appeals to the Gen Z demographic, who are actively engaging with the IP,” says Coleman.  “For over a decade, King Ice has been the leading industry tastemaker in creating premium wearable art that bridges the gap between artist, culture and people while YoungLA are producing premium quality apparel at an affordable price and we believe our fans will welcome a chance to own these product lines.”