‘Bluey’ Makes Debut at Build-A-Bear Workshop

Build-A-Bear Workshop has announced the launch of its first “Bluey” collection, as part of a licensed partnership with BBC Studios, bringing Bluey and her family to Build-A-Bear’s lineup.  

Guests can visit participating Build-A-Bear Workshops or shop online for the Bluey and Bingo plush. The “Bluey” Build-A-Bear collection includes a make-your-own Bluey that features her name on the left paw pad, as well as Bluey’s little sister, Bingo. Guests can accessorize their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and T-shirt, or add the “Bluey” theme song or character phrases to their plush.  

“Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with BBC Studios to include ‘Bluey,’” says Sharon Price John, president, chief executive officer, Build-A-Bear Workshop. “Bluey is a cherished character that embodies joy, imagination and family fun – values that resonate deeply with Build-A-Bear. This relationship not only highlights our global appeal but also reflects our multigenerational reach. We’re excited for our guests to experience the ‘stuff they love’ with Bluey and Bingo and create lasting memories with their new furry friends.” 

Related:25 Years of Brand Licensing Europe: A Conversation with BBC Studios

Build-A-Bear’s relationship with BBC Studios started with “Doctor Who.” 

Watch: Earlier this week, at Brand Licensing Europe, License Global sat down with Andrew Carley, director, licensing, U.K., Europe and Asia, BBC Studios, to discuss the massive growth of “Bluey” and the continued impact of BBC brands …