Social Media Influencer Announces Toy Line

Addison Rae, a social media personality with more than 100 million followers, has announced her first toy line in a partnership with Bonkers Toys, brokered by IMG.  

The collection will be available to pre-order from Walmart.com this week and will be released in Walmart stores, Amazon, and other U.S. retailers, as well as Smyth’s in the U.K. and Kmart in Australia next month.  

“I have dreamt of having my own doll line since I was a little girl,” says Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.”  

Rae’s toy line features fashion dolls, a music doll that plays pop music, fashion packs, plush, mystery blind bags and a surprise fashion doll set to be announced later this year. The toy line also includes QR codes on each package which activate a personal message from Rae. Additionally, Bonkers Toys and Addison Rae will be supporting non-profit, Girls Inc. 

“Working with Addison Rae and her team has been a thrill for us at Bonkers Toys,” says Brian Bonnett, chief executive officer, president, Bonkers Toys. “We have been inspired by all of the positivity she shares with her fans and can’t wait to bring the toys to retail.”  

Bonkers Toys also named Rae chief fun officer of Bonkers Toys, noting her extensive expertise in style, design, and social media marketing. 

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“Addison Rae is an inspiration to her millions of followers around the world and we are delighted to have partnered her with Bonkers Toys to create her first-ever toy line, which we know her fans will love,” says Van Kokeh, vice president, licensing, IMG.