Paramount Global Expands Partnership with Ice CubeParamount Global Expands Partnership with Ice Cube
First-look deal for television kicks off with new scripted project in development at Showtime Studios.
July 17, 2024

Paramount Global has announced an expanded partnership with celebrity, Ice Cube, and his production company, Cube Vision, following their long-standing relationship.
Under the first-look deal for television, Cube and Jeff Kwatinetz, chief operating officer, Cube Vision and Cube’s producing partner, will develop and executive produce projects for broadcast, cable and streaming platforms across Paramount. The deal starts with a new untitled scripted project in development at Showtime Studios that explores the cutthroat world of Hollywood through the Black experience and the depths an explosive cast of characters go to in pursuit of power and the price of fame.
The expanded partnership stems from the company’s long-standing relationship with Cube where the parties work together on “Big3” basketball league that airs on CBS, “Hip Hop Squares” for VH1 alongside many music-related projects over the years and a featured role in “Teenage Mutant Ninja Turtles: Mutant Mayhem,” where Cube voiced/starred in the Seth Rogan co-written film.
“Ice Cube is a bona fide powerhouse whose enduring impact on music, film, TV and sports resonates with generations of fans,” says Nina L. Diaz, president, content, chief commercial officer, Showtime/MTV Entertainment Studios. “It’s a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world.”
“We are excited to expand on our successful partnership with Paramount through this unique television deal,” say Cube and Kwatinetz in a joint statement. “This deal provides us with everything we need to bring amazing and authentic stories to television, working with the best writers, showrunners and television innovators in the entire business. We are thrilled to collaborate with Nina, Chris and the rest of the all-star Paramount Global team to build upon the great work we’ve done together.”
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