Millie Bobby Brown’s florence by mills Launches Pet Collection with Kanine

Agreement includes pet apparel and accessories.

License Global

May 3, 2023

2 Min Read
Milly Bobby Brown
Actor, Milly Bobby Brownflorence by mills

Millie Bobby Brown’s florence by mills has announced a long-term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited, in a deal negotiated by Brown’s global licensing partner, IMG. 

The exclusive license covers the design, production and distribution of a wide range of pet products, including apparel, accessories, home and toys, making florence by mills the first Gen Z fashion brand to offer a full-fledged pet collection.  

Milly Bobby Brown

The collection will be driven by the actor’s love for animals, inspiring fun and positivity while extending personal expression and self-confidence for her and her beloved pets. As part of the agreement, Kanine and florence by mills will also donate to animal welfare causes.  

“I wanted to extend all that florence by mills stands for to a very important part of my life, my beloved pets,” says Brown, founder, florence by mills. “My brand is about encouraging young women to positively embrace their individuality and what makes them unique. I strongly believe that this dedication to life and love should also extend to my passion for pets so that they, too, can feel cozy, special and appreciated. For pet parents, having access to a full range of products to complement their lifestyle is important and what could be more fun and fitting than having matching outfits?” 

Related:Millie Bobby Brown’s Brand Launches Collection at ABOUT YOU

“We are delighted to partner with Millie and florence by mills to extend all the wonderful values to pets,” says Samuel Wong, chief executive officer, Kanine Group. “Our mission has always been to spread love, joy and happiness and to redefine the pets’ ecosphere, and with such a passionate partner, we are for sure creating a completely new space for Gen Z pet parents and their pets to thrive.”  

The florence by mills for pets range will launch two collections per year, starting this summer, covering apparel (hoodies, raincoats, bath robes and bibs), pet accessories (collars, leashes, tags and harnesses), pet home and lifestyle products (bowls, mats and bags) and toys.  

The products will be available worldwide on, in selected department stores and pet stores. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like