Licensing Haüs has been appointed by John Wayne Enterprises (JWE) as their exclusive worldwide licensing agent.

“We’re honored to be trusted with brand stewardship of the John Wayne legacy and look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” says Maria Alcaide, principal, Licensing Haüs.

This appointment comes on the heels of the grand opening of “John Wayne: An American Experience,” a 10,000-square-foot exhibit that gives an intimate tour into the life of John Wayne and boasts a retail space stocked with licensed and limited-edition products. The exhibit is located in the historic Fort Worth Stockyards, a Texas entertainment complex.

Building upon this momentum, Licensing Haüs is tasked with key initiatives that include further establishing John Wayne as a leading brand in Western Lifestyle, identifying themed licensed experiences, expanding the packaged food program and growing the international presence. The John Wayne brand has been a strong licensed brand for decades with a foothold in the apparel, accessories, collectibles, experiences, insurance, alcohol and packaged food categories.

“The John Wayne brand is timeless over trend and inspires people to become their best selves through honor, courage and grit – hallmarks of the John Wayne ethos,” says Ethan Wayne, chief executive officer, John Wayne Enterprises. “Licensing enables us to broaden our reach and develop new products that can inspire this message at scale, and we are excited to partner with Licensing Haus to help us grow into the future.”