Greenlight Appoints BeFound to Rep Albert Einstein in MENA

BeFound will represent the scientist across the MENA region, and will manage rights for consumer products as well as promotional licensing.

“Working to expand the licensing program for Albert Einstein in MENA is almost like a dream come true,” says Nitin Kalra, founder, chief executive officer, BeFound. “As one of the most renowned brains in the world, Einstein touched everyone's lives in some way or the other. Parents aspire their kids to be like Einstein, whereas almost the entire tech world owes their foundation to Einstein's research in his times. I am confident that everyone can relate to Einstein in their own way and that's what makes this brand program exciting yet challenging.”

“We are incredibly excited to bring BeFound on board to expand the Einstein licensing program,” says Ryan Kernan, vice president, rights representation