Genius Brands International has announced a collaboration with Marvel Studios where Marvel Studios has licensed from Genius Brands certain likeness rights to Stan Lee in support of future marketing content celebrating Marvel Studios' legacy.

This initiative between Genius Brands and Marvel Studios using Lee's assets is the first collaboration between the companies. The companies are also discussing ways to work together on other Lee-related initiatives in the future.

Genius Brands, through "Stan Lee Universe," its recently announced joint venture with POW! Entertainment controls the Stan Lee name, the animated and live Stan Lee likeness, the Stan Lee signature, and the broad Stan Lee brand/Stan Lee Presents and a variety of Stan Lee properties created post-Marvel.

"The faithful protection of Stan's brand for the millions of fans around the world is a sacred stewardship for us at Genius Brands," says Andy Heyward, chairman and chief executive officer, Genius. "As we approach the Stan Lee Centennial in 2022 and focus on celebrating the unique and iconic stature of Stan Lee, we are thrilled to collaborate with Marvel Studios."