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Firefly Brand Management Paints New Bob Ross Deals

The television painter’s legacy continues to grow with new licensees.

License Global

May 24, 2021

2 Min Read

Firefly Brand Management has inked new licensing deals to its expanding list of licensing partners for artist and painter Bob Ross. The new deals achieve a 100 milestone for Firefly in securing licensing partnerships for the global brand.

The newest deals secured are with Kono Store for paintings reproduced on desk mats and Running Press, publishing Bob Ross for see-and-find books, advent calendars, meditation journals, fill-in “Happy Little Friendship” books and memory game books.

“The joy of Bob Ross continues to build deeper and deeper, transcending to an evergreen,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “He’s the biggest little secret our industry has seen, quietly and humbly taking the world by storm in a very unassuming Bob Ross kind of way.”

Kono and Running Press join a long list of licensing partners including other recently signed worldwide deals with:

  • Funko for figurines;

  • Element for skateboards, polar fleece jackets, footwear, cut and crew apparel;

  • Chunky Custard for die-cut puzzles;

  • Abominable Toys for limited-edition 5"-8" vinyl figures of “Chomp” and limited-edition pins;

  • Desperate Industries for tin signs;

  • Mighty Jojo Toys for paper party goods, watches and pool floats;

  • Fast Growing Trees for tree planting kits and planting kit accessories;

  • Fathead for vinyl wall graphics, acrylic, glass, metal and wood wall hangings, bog heads, foam standees and lighted wall signs;

  • The Chivery for rare, collectible limited-edition gold and silver coins and unlimited bronze coins;

  • Oh Deer Limited for stationery;

  • Smart Pop (Ben Bella Books) for Bob Ross’s Night Before Christmas Book;

  • Osiris for Bob Ross diamond paintings;

  • Meredith Premium Publishing for Bob Ross Magazine;

  • Mad Engine for boxer short and sock packages;

  • Crocs for Jibbitz shoes;

  • Good Luck Sock for socks and underwear; and

  • Universe Publishing (Rizzoli International) for books.

“Every time we turn around, there are additional requests from more and more Bob Ross fans,” says Joan Kowalski, president, Bob Ross Inc. “His friends are so incredibly diverse – from young to not-so-young, girls, boys, adults and teens, city and country folk, crafters, tech buffs, foodies, music enthusiasts, experienced painters, novices and everything in-between – everyone wants a beloved Bob Ross collectible or functional fun piece at home.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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