Firefly Brand Management has inked new licensing deals to its expanding list of licensing partners for artist and painter Bob Ross. The new deals achieve a 100 milestone for Firefly in securing licensing partnerships for the global brand.

The newest deals secured are with Kono Store for paintings reproduced on desk mats and Running Press, publishing Bob Ross for see-and-find books, advent calendars, meditation journals, fill-in “Happy Little Friendship” books and memory game books.

“The joy of Bob Ross continues to build deeper and deeper, transcending to an evergreen,” says Cynthia Modders, chief executive officer, Firefly Brand Management. “He’s the biggest little secret our industry has seen, quietly and humbly taking the world by storm in a very unassuming Bob Ross kind of way.”

Kono and Running Press join a long list of licensing partners including other recently signed worldwide deals with:

“Every time we turn around, there are additional requests from more and more Bob Ross fans,” says Joan Kowalski, president, Bob Ross Inc. “His friends are so incredibly diverse – from young to not-so-young, girls, boys, adults and teens, city and country folk, crafters, tech buffs, foodies, music enthusiasts, experienced painters, novices and everything in-between – everyone wants a beloved Bob Ross collectible or functional fun piece at home.”