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Bob Marley Expands Agreement with New Age

Bob Marley Expands Agreement with New Age

New Age beverages has expanded its Marley brand licensing agreements to include new global markets and the addition of product types.

The agreement now includes all markets within the U.S., Japan, Mexico, Hungary and Uruguay. As part of the deal, New Age will be allowed to sell new products, including cannabidiol (CBD) infused shots, under the Marley+CBD brand.

New Age recently inked a deal with the Bob Marley family to extend their partnership through 2030. At the time, the renewed agreement jump-started the brands expansion into the CBD beverage market.

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