"We will be launching projects together that will break the internet and the industry," says Sara Nemerov, founder and chief executive officer, Envy Branding & Management. "As an avid wrestling fan with a family of wrestlers, Askren is someone I have followed for a long time and love what he has done through the years to better the sport and kids."
Askren will headline a live boxing event against Jake Paul, YouTuber, in the Fight Club Boxing Event at Mercedes-Benz Stadium, the Atlanta Falcons home.
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