Musical artist and songwriter Bebe Rexha has partnered with SinfulColors for a line of nail polish that will be sold at Walmart stores.
The line will be available in a variety of colors and sold both in packs as well as single shades. SinfulColors will sell the line both at Walmart brick-and-mortar shops and online at the Walmart website.
“I always express myself through my nails, whether I’m performing or have a day off from being on the road, my nails have to be on point,” says Rexha, in an interview with Stylecaster. “My personal style breaks the rules and focuses on self-expression, which is exactly what I’ve infused into my upcoming collections with SinfulColors.”
Nail polish has provided a unique item for licensing deals in recent years. Earlier in 2019, Dunkin’ Donuts launched a line of polishes inspired by its menu items.