License Global’s 2020 “Influentials” report, released inside the pages of the December 2020 issue, highlights the most influential licensed brands of the 2010s and looks ahead to the brands on pace to influence the next 10 years.
The diverse and dynamic brands featured in this report skyrocketed to the forefront of the pop culture zeitgeist during the past decade, captured the spotlight across the globe and ushered in a host of prolific licensing programs that influenced the greater business of brand licensing.
Whether it be brands that grew increasingly popular, changed how we communicate, influenced shopping habits worldwide or introduced a new offering that we simply cannot live without today, these are the licensed brands that shined brightest in the last 10 years – and the ones predicted to have an enormous impact on the business of brand licensing in the future.
In preparation for the selection of this list, License Global collected nominations from its readership, industry colleagues and thought leaders before making the final selection.
The brands selected for this report include footwear heavyweight Adidas, K-Pop group BTS, gamer Ninja, UEFA Champions League, Rihanna, “The Avengers,” Disney+, J Balvin, TikTok – and The Kardashians, a brand that recently made news when Kim Kardashian-West and Coty closed a headline-grabbing $200 million deal.
Click here to read the full report and learn more about our picks for the top licensed brands.