License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Racing Full-Throttle to the Finish Line

Special Report_Automotive.jpg
The world’s leading automobile brands are pushing the pedal to the metal with a host of lucrative partnerships.

Whether you grew up riding in the backseat of your father’s classic cherry-red Ford Mustang or worked your fingers to the bone to fork up the funds to buy your very own Porsche Carrera 911 after landing your first big job – you’re probably loyal to (or at least somewhat excited by) a car brand. The brands that are savvy enough to leverage consumers’ brand loyalty, enthusiasm and pride are turning profit in a big way – via licensing...

Register to access this resource

Gain free access to exclusive reports, whitepapers, insights and more by becoming a License Global member today, and receive the latest industry updates directly to your inbox.

TAGS: Automotive
Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish