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Oh Baby! The Influence of Millennial Moms

Oh Baby! The Influence of Millennial Moms

Read how millennial moms have irreversibly redefined the baby and infant product category, and why licensors are taking notice.

Though Millennials are giving birth to a new technology-savvy generation, Generation Alpha, who have proven to influence purchasing decisions (albeit at the ripe old age of 2, in some cases), products in the baby/infant category are primarily purchased by Millennial parents, particularly, Millennial mothers. Before developing and marketing licensed product in the baby/infant category, brands should arm themselves with insight about the Millennial mom and her nuanced, evolving purchasing patterns...

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TAGS: Apparel