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For Mature Audiences Only: Licensing for Grown-Up Cartoons

For Mature Audiences Only: Licensing for Grown-Up Cartoons

There are several mainstream animation properties that have a loyal adult fan following, and their licensing deal are becoming less childlike and more curated. Read how animation is reaching a more mature audience.

Animation can be a misunderstood genre. On one hand, you have an artform that some may reserve for the preschool set. On the other hand, cutting-edge techniques and commentary from animation properties can deliver an impact that standard TV and film properties cannot. Older audiences recognize the magic in animation shows like “The Simpsons” (now in its 30th year) and newer shows like Netflix’s “Disenchantment.” And its fandom can revive shows. “Family Guy” was cancelled by Fox twice only for the network to bring the series back in 2003 based on audience demand and its cult status. 

Currently, there are several animated series on TV with strong fan followings, and whose consumer product ranges reflect its audience’s buying preferences–those who prefer to wear their fandom rather than display it on a shelf... 

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