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Heritage Insight Report 2020

Heritage Insight Report 2020
License Global looks at the key trendsetters that helped carve a new name for heritage licensing in 2019 and considers the factors that will continue the growth of the vertical in 2020.

Licensing in the heritage vertical was one of the wider consumer trends that defined the licensed product landscape in 2019. From the industry-acclaimed Farrow & Ball paints based on Werner’s Nomenclature of Colour with the Natural History Museum, to Pull & Bear’s UCLA collegiate fashion pop-up, the global opportunities presented by non-profit, heritage and collegiate licensing have become more creative than ever before. Download Report:

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