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Beyond the Book: A Publishing Industry Special Report

Beyond the Book: A Publishing Industry Special Report

Learn how the publishing industry went from licensing "Peter Rabbit" to earning more than $18 billion on retail of licensed consumer products.

The publishing industry drives more than $18.37 billion at retail for licensed consumer products, according to Licensing International, and it’s no wonder–book brands have long been a mainstay on shelves, dating as far back as the 1930s. In fact, it’s said that it all started with a rabbit…

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TAGS: Publishing