Build-A-Bear Partners with Cody Simpson | License Global

Build-A-Bear Partners with Cody Simpson

Australian pop singer Cody Simpson is the new brand ambassador for the Build-A-Bear Workshop, a partnership that will also include a line of branded merchandise.

The 15-year-old singer is releasing his first full-length album, “Paradise,” on Oct. 2.

A line of Cody Simpson-branded merchandise will hit stores in 2013.

“We are excited to welcome Cody Simpson into the Build-A-Bear Workshop family as our new brand ambassador,” says Maxine Clark, founder and chief executive bear, Build-A-Bear Workshop. “Cody is a very talented, popular young performer and singer with a commitment to giving back, and we know our guests will be inspired by Cody’s drive and passion for all that he does.”

Throughout the month of October Simpson will help launch Build-A-Bear Workshop’s Stuffed with Hugs program, which invites guests to make a free bear for the Marine Toys for Tots Foundation. Simpson will also participate in the company’s activities for Stop Cyber Bullying month.

“As a longtime fan of Build-A-Bear Workshop, it is an honor to serve as the company’s brand ambassador,” says Simpson. “Build-A-Bear Workshop is a company with heart, and I am looking forward to helping to encourage kids to make a difference.”